Firm's Name: BIG BANG
Website: www.bigbangip.com
Contact: Steve Meister
409 Mead Road
Building 7
Decatur GA 30030
Phone: 404.614.0660
Fax: 404.614.0360
This is a traditional design firm. Base on the firm's definition, there are two distinct new product development goals: discovering what’s next and implementing products today. Each requires a very different set of processes and tools.
DISCOVERY PROCESS
user research=>idea farming=>evaluation=>validation
IMPLEMENTATION PROCESS
foundation=>idea generation=>design development=>
manufacturing coordination
That is the reason why I choose this firm's ID process. Compare to other firms, BIG BANG separate the whole process into two big sections. As a client, if you have an ID background and clearly know what your product is, you can go to the implementation process directly. Or you should go to the discovery process, from the very beginning. BIG BANG just uses 8 simple key words and vivid images to show the ID process. Even if you are new to ID, you can easily understand and know what they will do with your products, or how they solve your problems.
I had an ID background, so I learned something about ID process before. What BIG BANG taught me which I didn't realize clearly before is that, design is not one man's solo. You can't find problems, do some researches and brainstorm some solutions just by yourself. You should work with a team. Because one person can't consider everything perfect forever, and good design never designed by one man.
I had an ID background, so I learned something about ID process before. What BIG BANG taught me which I didn't realize clearly before is that, design is not one man's solo. You can't find problems, do some researches and brainstorm some solutions just by yourself. You should work with a team. Because one person can't consider everything perfect forever, and good design never designed by one man.
No comments:
Post a Comment