Dong's company design processes

http://www.frogdesign.com/process/

There are just three words in their whole design process,DISCORER,DESIGN,DELIVER. It's simple but clean.I saw a lots of other companys' pages,in their process there are too many steps that may make me confused.But for flog's process i can clearly understand what is their plan,and what are they doing, and that allow their clients give the advice timely, i think that is very helpful. I think if they put some paragrph on evey step to support their idea, that will be better