Jeff's assignment one

1. A design capability proceeds from a fusion of skills, knowledge, understanding, and imagination; consolidated by experience. (Page 21.)
Design capability combines with designer’s knowledge, skill and life experience because they affect designer’s creation.

2. In a word, the chance of participation in all the stress and stimulus of a particular community with shared aims. (Page 26.)
Shared aims are an important thing because it can help us to improve our insight and idea.

3. On the other hand, a design can say to us ‘here’ is a problem that is so well understand that it can be felt to be moving toward an optimum solution; the design is inclined in that direction’. (Page 31.)
Design purpose is to solve problems, so it is important to understand what the real problems are.

4. It is also true, and one function of the discussion to demonstrate, that this movement can never usefully be seen as a fashionable option that now happens to be passé. It is a serious demand upon intellectual assent and practical action. (Page 43.)
Design has to follow the demand and trend, but some famous design products still are accepted by customers through many years.

5. In the design field it is not just a matter of exchanging affective imagery for austerities that are deemed to have had their day. (Page 44.)
Design isn’t just something to exchange and has to examine motivational forces with a more intimate sense of their origins, and the cost of their frustration.